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The Financial Women's Association Of San Francisco
East Bay Group
Presents
A Professional Development Series Event

"The Art of Personal Branding:
How to Emotionally Connect to your Market and Sell with Charisma"


on
Thursday, July 23rd 2009

Brands are pervasive and persuasive...and professional branding isn't just for products and services anymore. It's also crucial for people wanting to create a valuable, compelling, memorable identity, and an influential presence to attract more of what they want in their lives. Even if you are selling someone else's products or services, creating the brand called "YOU" is critical to standing out above the rest!

Come hear Ellen Looyen, marketing and branding specialist and motivational speaker, discuss how to learn if your branding message inspires people to take immediate action! And how to fine-tune it to create a more confident and effective sales & marketing presence.

At this powerful event you'll learn to:

  • Differentiate your brand (to stand out from the pack) from others doing similar things
  • Sell the "experience" and always get the sale
  • Develop dynamic sound bites (for use in your "elevator pitch," brochures, websites, etc.) that capture the attention of potential customers
  • Become charismatic and compelling (instead of just selling) so people want what you offer!

This event will be held at the new, beautiful, and architecturally significant Oakland Cathedral, where attendees will have the option of taking a docent-led tour prior to the program! The program also coincides with a Wardrobe for Opportunity purse and briefcase drive (other clothing and accessories will also be accepted), so please bring your gently used items for donation!

About the Speaker

Ellen Looyen Communications, in business since 1988, has provided all types of businesses (from start-ups and non-profits to major corporations) with branding, marketing and sales training expertise. Her work is enthusiastically endorsed by the best-selling Guerrilla Marketing author, Jay Levinson, and she is featured in CJ Hayden's popular book, Get Clients Now as a Marketing Communications expert.

Ellen's recent talk at The SF Commonwealth Club was a sell-out (weeks in advance) and she is a popular guest instructor at the SF Renaissance Entrepreneurship Center. Ellen is also a frequent branding commentator on KGO NewsTalk Radio.

Program Details

What:  "The Art of Personal Branding:
How to Emotionally Connect to your Market and Sell with Charisma"
 
When: Thursday, July 23rd, from 5:00 PM - 8:00 PM
   
Where: The Oakland Cathedral
   
Program
Format:

5:00 PM - 5:30 PM...Optional docent-led tour of the Oakland Cathedral, $5 additional, paid at the door
5:30 PM - 6:00 PM...Registration and Networking
6:00 PM - 6:30 PM...Dinner and Wardrobe for Opportunity Presentation. There will be no alcohol served at this event. All clothing donations must be dry-cleaned or washed, ironed and on a hanger. For more information about donation guidelines, click here.
6:30 PM - 8:00 PM...Ellen Looyen Presentation
   
Cost: Members - $40; Non-members and guests - $55

REGISTRATION

R.S.V.P. Deadline: July 16th, 2009

There are 5 ways to pre-register:

1. Register online. Online registration is now closed.

2. Print and mail the following form to FWA, P.O. Box 26143, San Francisco, CA 94126
  
3. Print and fax the following form to 415-586-6606
  
4. Send an email to
 
5. Call Rhoda Singer at (415) 586-8599

Refund Policy:  We are unable to issue refunds unless the refund request is received 72 hours prior to the event.

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"The Art of Personal Branding:
How to Emotionally Connect to your Market and Sell with Charisma"
Thursday, July 23rd, from 5:00 PM - 8:00 PM
Yes, I am attending  event and will/will not bring a guest (s). Total number in attendance:______

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Other Attendee:

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 Company:

 
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Other Attendee: _______________________  Telephone: ______________
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Non Member

 
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Cost:  Members - $40; Non-members and guests - $55
  

Payment enclosed $  ____ Check    Visa/MC #_________________Exp:  ____

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Return to: FWA, P.O. Box 26143, San Francisco, CA 94126 or fax (415) 586-6606 
For any questions regarding the above program call (415) 586-8599 or email

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